Tired of Competing on Price? Try charging the Highest Prices in your Field - THEN EARN THEM! Here’s how…

Too many service providers try to grow their business by continuously focusing on price - in fact FOCUSED on convincing the market that they are indeed the Low Price Leader… (more…)

I looked into the door of my daughter’s room last week. Just after she goes back to her mom’s from the weekend, I enjoy just looking at the space she’s occupied and trying to recreate what she enjoyed most over the weekend. On the floor was a jigsaw puzzle - half finished. And propped against the wall was the box top to the puzzle. With the picture of what the finished product would look like.

So why does a 12 year old know to look at a picture of the finished puzzle before she starts putting things together while adults who are building entire businesses take a completely reactive approach and try to patch their business together decision by decision, purchase by purchase, campaign by campaign?

Doesn’t make sense, does it? (more…)