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Archive for the 'Lead Conversion' Category

Profit Case Study | Mark Widawer

Wednesday, April 9th, 2008

Mark WidawerMark Widawer of MarkWidawer.com is widely known as the creator of Landing Page Cash Machine e-book and Million Dollar Sales Page Templates.

However, when clients approached him for personal work or consulting - Mark had been turning them away. Primarily because the prices he was charging didn’t justify his personal involvement.

After implementing the Big Ticket Blueprint, Mark converted his first call to a client at a fee that was THREE TIMES higher than he’d ever billed! Several weeks later Mark has converted 100% of the last calls he’s had on his personal services - at 300% of his old fees.

Listen to Mark in his own words here.>>>

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Profit Case Study Andy Duncan

Tuesday, March 25th, 2008

andy1.jpgBefore applying the “Big Ticket Blueprint”, Andy’s income came primarily from $97 items with an occasional $497 sale. Imagine the transformation when he sold a $20,000 sale within 2 weeks of beginning his “Big Ticket Blueprint” training.

Listen to Andy share the COMPLETE details of this powerful transformation here

Listen to the call Here..

How to Profit from the “Package Spread”

Wednesday, March 19th, 2008

Your “Package Spread” is the difference you offer in your pricing based on the way you COMMUNICATE about your services BEFORE the sale. Food for thought! Watch this thought-provoking clip and brainstorm what YOU could do to grow the value of your own services.

Post your comments and let me know your thoughts.

How to Charge the Highest Fees Possible

Thursday, December 27th, 2007

Tired of Competing on Price? Try charging the Highest Prices in your Field - THEN EARN THEM! Here’s how…

Too many service providers try to grow their business by continuously focusing on price - in fact FOCUSED on convincing the market that they are indeed the Low Price Leader… (more…)

How to Build a Step by Step Profit Plan

Thursday, December 20th, 2007

profit-puzzle.jpgI looked into the door of my daughter’s room last week. Just after she goes back to her mom’s from the weekend, I enjoy just looking at the space she’s occupied and trying to recreate what she enjoyed most over the weekend. On the floor was a jigsaw puzzle - half finished. And propped against the wall was the box top to the puzzle. With the picture of what the finished product would look like.

So why does a 12 year old know to look at a picture of the finished puzzle before she starts putting things together while adults who are building entire businesses take a completely reactive approach and try to patch their business together decision by decision, purchase by purchase, campaign by campaign?

Doesn’t make sense, does it? (more…)

Why Getting More Leads Might be Harmful to Your Business

Saturday, August 4th, 2007

My son Geoff NationsI was in Philadelphia recently with my son Geoff and we went to dinner with Tom Beal (VP - Ops for Mike Filsaime). Tom told us a GREAT story about a sales manager who had a salesman looking for more leads.The sales manager told the rep to come back the next day because he had gotten a very special set of leads. The rep got the leads and that day- he closed 90% of them into sales.

This went on for a couple of weeks and the fourth time he came back to the sales manager and said - I need even MORE of those leads. His manager handed him the phone book and said - “Today you get them yourself. Here’s where I’ve been getting them.”

The sales rep - thinking that the leads were special - had applied a different SYSTEM to closing the ‘valuable’ leads and as such had enjoyed a high closing ratio. Want to know what happened when he found the leads were randomly generated? (more…)


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