Comments on: How to Charge More than Your Competition Even if You’re Not a GURU!

By: Mandy Bruford

Mandy Bruford — Sat, 06 Aug 2011 14:47:27 +0000

Did this post help me in any way? A resounding YES it came like a slap on the back of the head. It’s information I have heard before but for some reason tonight it got in. I feel clear again I deserve to be paid what I’m worth or at least a fraction of what I’m worth because what I am bringing to the table is priceless and my prospects need it. Thank you Kevin, I love your work.

By: David A Steinberg

David A Steinberg — Tue, 20 Apr 2010 17:53:30 +0000

Awesome again Kevin!
Do you get results for people? Do they EXPERIENCE benefit and change from your service?
Then you are an Expert!
Because today’s world is filled with copy-cat leaders and cloned personalities, and few are offering what they are REALLY good and knowledgeable at.
What do I mean?
Well, do you realize that you can now be an LMT (liscensed massage therapist) in as little as three MONTHS? And you can be a “Certified Life Coach” in as little as four WEEKS?? What the…?
There’s nothing wrong with a coach or therapist, but the point is people are paying these companies high fees to learn THEIR one-size-fits-all healin/coaching program, and go out to be a CLONE!! Not good, to say the least.
These SAME people are ALREADY experts in a UNIQUE ONE of a KIND service the spent their whole LIFE learning – from real, 1rst hand EXPERIENCE! They have a Quality of CONSCIOUSNESS that cannot be learned from a two mont, cookie cutter training format!
ENOUGH!!
I want to see all of you contribute your REAL expertise to the world, they NEED it!!
And to do THAT, we need to focus, SIMPLIFY, and target-market the way Kevin teaches. Period.

Thanks, Kevin!!

David A Steinberg

By: Kathryn Perry

Kathryn Perry — Wed, 23 Sep 2009 05:05:35 +0000

I completely agree with your premise. I teach my students the same thing. Some of our practitioners were nervous about charging but when I pointed out that a dinner for two and a movie with desert and maybe 1 drink each could cost about $100 to $150 and once consumed gone forever.
The same amount of money could change a life in an hour.
Love your stuff!
Kathryn
PS Even in this economy I’ve raised my personal rates twice since January and still have no trouble getting clients.

By: Tracey Fieber

Tracey Fieber — Sat, 12 Sep 2009 23:41:13 +0000

Hi, Kevin,
Your advice on focusing on the pain is ‘right on’. When I first started my business, before I met with potential JV’s I read through my notes from your free CD, playing through the entire conversation in my mind, remembering to focus on and communicate the pain. Each meeting resulted in a response where the people were truly excited to work with me. I use this concept before every interaction with clients, before I speak on stage, everywhere.
Thank you for sharing this nugget!
Tracey

By: jay

jay — Thu, 10 Sep 2009 22:25:42 +0000

good stuff

By: Christy

Christy — Mon, 07 Sep 2009 19:32:50 +0000

Such good stuff written here. This is one of those concepts that intellectually I know is true, but I don’t truly know it yet in my heart and so haven’t been able to apply it well … but I’ll get there. Thank You!

By: Todd Herman

Todd Herman — Mon, 07 Sep 2009 17:59:53 +0000

Fear. Fear is what stops people from charging more.

Fear that they won’t be able to get the results for their clients that they’ll promise.

Fear they’ll create a service offering that people won’t invest in – validating their fear that they aren’t worthy.

Fear they’ll expose themselves to the slings and arrows of others criticizing them for ‘fleecing’ clients.

We could go on and on…

There’s a saying I tell people at my speeches and seminars.

“Jesus, Gahndi, the Buddha all seemed like pretty good people – yet they couldn’t get all people to like them… so why the hell should you.”

- Todd

By: Cecil McIntosh

Cecil McIntosh — Sun, 06 Sep 2009 19:14:01 +0000

I am fortunate to have been coached by Kevin. The key for me was learning how to justify my fee.

I discovered through Kevin’s help that my clients will pay me MORE MONEY for helping them identifying their pain.

When your client understands how much it is costing them NOT to have their transformation then they appreciate the value of your service.

Peace,

Cecil.

http://www.emptyyourcup.com/

By: Tanya Smith

Tanya Smith — Fri, 04 Sep 2009 10:37:45 +0000

Kevin,
This is just so true, and in my experience people rarely value what’s ‘free’ such as free taster sessions etc!
I was recently challenged about what I charge for one-to-one consultations (coaching couples to re-establich a great relationship together)-when I explained the cost of not having this coaching, namely living unhappily in a bad relationship ending possibly in divorce, and the emotional and financial costs of this to the couple and their children, suddenly my price seemed way too low!! Perspective is everything, and when potential clients see what you charge related to the huge costs of doing nothing, it sure changes their view on the ‘money issue’.
cheers from the UK!
Tanya Smith

By: Kay

Kay — Fri, 04 Sep 2009 05:14:56 +0000

Loud and clear Kevin! A friend said to me when I was starting out that she hoped I was “reassuringly expensive”… powerful question! I am now and it makes a big difference to how I am perceived and how I perceive myself. We attach more value the higher the price of something….Thanks Kevin. x