it’s your good friend Deremiah *CPE just chiming in to say you’re absolutely right about people proving themseves the Low price provider. The worst thing you can do is play this game. When I was in the Security Industry tesing my theories on the “Servant’s Mentality” I found so many of my colleagues got suckered into playing the price game. I found that offering the best Customer Care and Serving the Customer with PASSION far out weighed price. Sometimes my competition, my company and my clients were shocked at the prices I was charging. But when I carried around a binder filled to the hilt with over 200 letters from customers who were satisfied with the work I did and they were willing to share that with world it was hard for customers to argue that I wasn’t worth what my clients were willing to pay. My own company could not believe what customers were willing to pay me for the work I did and still turn around offering my prospects the option to call them via a signed letter on their companies letterhead. This was one of the most powerful secrets I used way before the concept in the “Social Proof” document was written.

I just want to say you’re right on target and I agree that what you say does work for those who are willing to out SERVE their competition and then not be afraid to ask Top market prices in a low ball economy.

Is there anything I can do for you?

Your Servant (Because my clients loved to be Served)

Lovingly Deremiah *CPE
Nightingale Conant Award-Winning Speaker/Author
Nationally Syndicated Columnist